Israel's newspaper war

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See a sample reprint in PDF format.Order a reprint of this article nowMEDIA & MARKETINGDECEMBER 13, 2010Israeli Papers Battle ArticleStock QuotesCommentsmore in Media & Marketing »BY JOSHUA MITNICK

TEL AVIV—At a time when American dailies are shutting down, Israel has a full-blooded newspaper war on its hands. And by at least one measure, a U.S.-bankrolled start-up is winning.

Just three years after hitting the newstands, U.S. casino mogul Sheldon Adelson's Yisrael Hayom recently nudged ahead of former leader Yedioth Ahronoth in readership by combining a patriotic Israeli bent with cutthroat pricing.

"We have changed some common beliefs that were held by the media, for example, that Israel was always wrong," says Yisrael Hayom's editor in chief, Amos Regev, a photo of himself with then-U.S. President George W. Bush ...

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