LONDON - the u.k.. Tourist Authority Thursday predicted that UK 2011, partially would an extra 300,000 in the year due to the publicity who visit around April wedding of Prince William and Kate Middleton, but also because of the economic recovery.
VisitBritain, the Tourist Authority plans to publish a global marketing campaign roll-out in April, United Kingdom by Royal Wedding. It is one of the most important markets of British tourist economy aim the United States in particular.
Americans who spend the most money, all foreign visitors to Great Britain, are an important target group for VisitBritain. A spokesman said the Tourist Authority had "lost ground" on American visitors in recent years and it had hoped to achieve. Over 2.9 million Americans United Kingdom visited almost £ 2.2 billion last year.
The Tourist Authority intends to promote history not only London, but other British destinations using the Royal couple. This means that emphasis places as St. Andrews, is picturesque Scottish town where the couple met, and Anglesey, costal area of North Wales where stationed Wilhelm, as a pilot in the Royal Air Force and where the couple expected to the early days to spend your marriage.
Even if the campaign visitors, United Kingdom during the nuptials to holiday in the UK this year not promote, especially as the country prepares can encourage on an other important tourist event, the Olympic Games 2012, a spokesman for VisitBritain. He didnt numbers provide for how much would the marketing campaign costs.
"Our goal is to get United Kingdom on the radar of the never here and also travelled to our appeal in core markets such as the United States and Europe close to revive," VisitBritain Chief Executive Sandie Dawe said on Thursday.
Tourism is crucial for the United Kingdom, and the country's fifth largest industry according to VisitBritain. The Tourist Authority expects 30 million incoming travellers to the UK next year, an estimated 1% increase from 2010 come; Enjoy £ 17.2 billion ($ 26.6 billion), a 2% increase of 2010 expenditure to spend the nominal.
With the economic downturn, pinching travel budgets, has not yet recovered tourism in the United Kingdom to prerecession levels. Approximately three million came more tourists to the United Kingdom in 2006 came this year. Tourists spent approximately 1.5 billion £ customize more in the UK in 2006, as in 2010, for currency fluctuations.
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