Olympics TV rights fees

The Olympic Games generated almost half of its revenue from the sale of broadcasting rights. These charges of 44% over in Turin are Vancouver, making you the highest ever for grown a winter. But for the broadcasters, the payment of these amounts, the Olympic Games a downhill race to recover your investment.

Associated press

Canada's CTV began to promote its programming over a year ago. Efforts must have worked at least for reviews. The 10.6 million Canadians who lose hockey team in the United States in a preliminary view in their men voted that the country's most-watched sporting event game.

The European Broadcasting Union is its reach maximization of more than 8,000 hours of programming to 61 TV channels, 17 radio stations and 40 sites in the countries of Europe and air. Australia's nine network appears up to nine hours during the day live footage. NBC paid $ 820 million for the rights to these games - a 2 billion dollar package for the 2010 and 2012 Games part. (At the time of publication the United States had 32 medals, won the fees per coin works from approximately $62.5 million in broadcast).

At the other end of the spectrum: the Philippines solar network paid $2 million to the Olympics coverage in a country of 90 million people.

-Ben Austen

Broadcasters amount paid for the rights to the 2010 and 2012 Olympic Games (winter and summer are together negotiated games).

Source: International Olympic Committee
* European rights were sold together

Printed in the Wall Street Journal, page W7

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