Dress, impress, UBS has staff

First impressions count. This is the message, the Swiss Bank UBS AG sends his Swiss retail staff with a 43 page code tax advice, customers with a polished look like to impress.

Based on rules applied when Swiss boarding schools, UBS's policies often sprinkled with aphorisms worthy fashion and beauty magazines go, a list of "Do's" and "Don'ts" dress by hygiene and grooming tips.

This step is part of a test UBS where Switzerland branches is implementation of five pilot. It follows a recent advertising campaign to restore confidence in the Swiss bank's brand and fixing relationships with customers.

For women:

Wear your jacket buttoned.When sitting, the buttons unfastened.Make sure that regularly until hair grow back to touch your hair should be color.

For men:

Save your action on a large hanger with rounded shoulders, form garment.Schedule Barber appointments every four weeks to keep your haircut shape.Eating garlic and onions keep smoking or short-sleeved shirts or cufflinks spend a time in smoky PlacesWearing wear socks that are your skin show too short while SittingAllowing underwear to be SeenTouching to perfume during or after lunch BreakUsing tie nodes, not your face shape and/or body shape matching

As if a cue from style manuals, which often emphasize the importance of Pebble4 basic outfits in neutral colours, expects to the Bank of its retail banking staff wear suits dark grey, black or marine blue, since these colors "symbolize competence, formalism and sobriety."

Short skirts are off limits for female staff that words are the ideal length which should reach the center of the knee. Flashy accessories and fashion eyeglasses are a no-no. The document is not short of handy grooming tips.

"Light makeup consisting of Foundation, mascara and discreet lipstick..." The code says "Your personality will improve," while women not to wear black Nail Polish and nail art consulting.

Hair care section notes studies have, that maintained - hair and a stylish haircut shown for "an individual's popularity to increase" right

AFP/Getty Images Oswald j. Grübel, CEO of Swiss Bank UBS, speaks during a press conference in Zurich earlier in this year.

On the other hand, designer stubble in question for men, is how excessive facial Hair.UBS's advice is for men also covers underwear, the good quality and easily washable should be, but still not detectable. Knee-high socks are preferable because you nude skin show, when crossing the legs, it says.

Strong fragrances are not advisable, in the presence of the customer with garlic and cigarette breath, says the code. The solution: "avoid garlic and onions-based courts."

Accessorizing includes items such as bracelets and earrings for male staff, but have promoted timepieces as watches suggest "Reliability and great care for punctuality."

Male employees you have also warned, the use of hair dyes to mask advancing age, since the "artificial color contrasts excessively with actual age of your skin."

UBS spokesman Jean-Raphaël Fontannaz recognized that the code can appear very detailed and "in accordance with Swiss precision" but pointed out that these guidelines originally to work in a banking environment new temporary employees may be established.

The dress code in all UBS's branches in the Switzerland can be rolled out when the test is successful, he said. "So, only 1,500 [employees] affected, less than 10% of our employees in the Switzerland," added Mr Fontannaz.

"The goal is for clients immediately know that you are at UBS, entering the Bank", he said. "After the trial period we can implement the dress code or adapt or use it at all."

-Anita Greil in Zurich contributed to this article.

Write toElena Berton at elena.berton@dowjones.com

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